Trade shows provide the perfect opportunity to rally up your marketing efforts and approach potential clients and partners face to face. Use your time efficiently. Try these swift and smooth marketing moves from Design Display.
Engage and Educate
Select a professional on your team that is well-versed in a particular topic to present at the trade show. Trade show events are not only for advertising and selling. Make the most of your trade show experience. Anything that entices your audience provides a way for them to connect with your brand. Educate visitors on industry news. Give out trade “secrets.” Find a way to engage with visitors without directly pushing your product or service.
Reach the #Millennials
These days, every trade show and event has its own hashtag. Take advantage of that on your organization’s social media platforms. In today’s world, in-person marketing is only surpassed by digital marketing. Delegate the task of live-tweeting and updating your social platforms to one of your team members.
If the trade show organization tweets or posts on Facebook, retweet and share those posts. Engage with potential consumers. Respond to comments, and share pictures!
Give ‘Em What They Came For
It doesn’t matter what you are trying to sell, trade show attendees love free things. Tote bags, t-shirts, and pens give them more reason to stick around and listen to your sales pitch. What really gets people to come to your table? Snacks! Food is the way to the heart. Attract potential partners and consumers with a little sweet treat. Bottled water is also a good option. It is important to stay cost-effective and stay in budget at every trade show, but don’t be afraid to splurge on swag.
You’ve Got Mail!
Email marketing is a convenient, cost-effective way to reach out to trade show attendees weeks after they have visited your exhibit. It is also an opportunity to stay in touch with potential clients and partners long beyond one event.
Personalize your marketing efforts. If you have visitors that tell you they are interested in certain topics, email them with information specifically about that topic. Direct them to your website, but also encourage them to learn more by including links to external industry references.
Get Help From the Experts at Design Display
At Design Display, we specialize in creating innovative trade show exhibits, environmental graphics, and more for our clients. Our goal is to help your realize your vision and tell your story through innovation and creativity. Learn more about Design Display in Birmingham, AL. Contact our experts today!